Hank
AI agent
Does the work.
- Always on
- Works in your chat
- Edits and publishes
- Checks every change
- Writes your monthly report
Has never once asked for a raise.
SuperDuo · one agent, one designer
Give Hank the keys to your website.
Hank is an AI agent. Message him in Slack, WhatsApp or Teams and your site’s updated in minutes. Cam, a senior designer, has his back.
Yes, it’s an AI with access to your site. That’s the point.
In this example, Dana from Wellbeam Dental asks Hank, the AI agent, in chat to change the website headline and button. Hank makes the change on a preview site, checks desktop and mobile, and publishes it when Dana says “Ship it”. Cam, the designer, then tightens a line break on mobile.
Can we change the headline to “Same-day appointments” and make the button say Book today?
On it.
Done. Preview’s here: preview.wellbeamdental.com. Checked desktop and mobile.
Ship it
Live. You can go back to your actual job.2 min
Nice. I tightened the line break on mobile.
wellbeamdental.compreview.wellbeamdental.comPreviewLive
DemoWellbeam Dental
Gentle dental care in Leslieville
Same-day appointments
Checkups, cleanings and emergency visits for the whole family.
Book a visitBook todayOpen today 8–6Queen St E, Toronto
Who you’re hiring
A team of two
One AI agent and one senior designer. No account managers, no handoffs.
Cam Duncalfe
Senior designer
Has Hank’s back.
10+ years of brand, product and web for Meebits, Kiteworks, CyberKongz, FaZe Clan and the NHL. Awwwards Honourable Mention.
- Sets Hank up for you
- Reviews new pages and layouts
- Steps in when taste matters
- Week 1, day 1: 2 requests
- Week 1, day 2: 3 requests
- Week 1, day 3: 1 request
- Week 1, day 4: 2 requests
- Week 1, day 5: 4 requests and a design review by Cam
- Week 2, day 1: 2 requests
- Week 2, day 2: 1 request
- Week 2, day 3: 3 requests
- Week 2, day 4: 2 requests
- Week 2, day 5: 2 requests
- Week 3, day 1: 1 request
- Week 3, day 2: 3 requests and a design review by Cam
- Week 3, day 3: 2 requests
- Week 3, day 4: 2 requests
- Week 3, day 5: 1 request
- Week 4, day 1: 2 requests
- Week 4, day 2: 3 requests
- Week 4, day 3: 2 requests and a design review by Cam
- Week 4, day 4: 2 requests
- Week 4, day 5: 2 requests
- Request handled by Hank
- Design review by Cam
What Hank handles
Jobs you’d usually hire for
Ask in a sentence, the way you’d ask a teammate. Hank does the work and shows you the result.
Usually a job for: Content manager
Here’s the doc for Thursday’s post
Scheduled for Thu 9am. Added the cover image, alt text and meta.
What to expect at your first visit
- Cover image and alt text
- Meta title and description
Usually a job for: SEO specialist
Why don’t we show up for “emergency dentist toronto”?
Your page had no title tag for it and no LocalBusiness schema. Both fixed and resubmitted to Search Console.
Before
wellbeamdental.com
Home
Welcome to our practice. We look forward to seeing you.
After
wellbeamdental.com › emergency
Emergency dentist in Toronto, same-day care
Seen today for toothaches, chips and lost fillings.
Queen St E, Toronto · Open until 6 pm
Usually a job for: Data analyst
Did bookings dip last week?
Yes, Tuesday to Thursday. The booking form broke on Safari after a plugin update. Fixed Thursday 3pm and bookings are back.
Bookings per weekday Example data Bookings per weekday Mon Oct 5 19 Tue Oct 6 21 Wed Oct 7 18 Thu Oct 8 22 Fri Oct 9 20 Mon Oct 12 20 Tue Oct 13 7 Wed Oct 14 5 Thu Oct 15 11 Fri Oct 16 21 Mon Oct 19 22 Usually a job for: Web developer
Contact form isn’t sending
Found it. The form’s email address had a typo. Fixed, and a test landed in your inbox.
Contact us
- Name
- Form test
- hello@wellbeamdental.com
Test received3:12 pm
Usually a job for: Translator
Can we get the pricing page in French?
Preview ready at /fr/pricing. Want me to add the language switcher to the nav too?
/fr/pricing
Nettoyage et examen
145 $ par visite
RéserverUsually a job for: Designer and developer
Need a landing page for the Nov 12 webinar
Built from your design system. New layout, so that’s a design call. Looping in Cam.
Tightened the spacing and swapped the hero layout. Good to go.
CareVisitFree webinar · Nov 12
Calm visits for nervous patients
Save a seatOne hour, onlineLive questionsFree to joinReviewed by Cam
Plus newsletters, review replies, listings, uptime checks and the rest.
Fits your stack
Works with the tools you already use
If it runs in a browser, Hank can work on it.
Set up for you
Built around how you work
Your chat app, your stack, your rules. Cam sets Hank up for each client, and he learns how you like things done.
Hank
AI agent for Wellbeam Dental
Online
- Talks in
#websiteWebsite channelWellbeam groupWellbeam group
- Works on
wellbeamdental.com
- Connected
- Approvals
- Copy and image changesShip on my OK
- New pages and layoutsCam reviews first
- Blog postsPublish on schedule
- Voice
- Warm and plain. No jargon.
- Hours
- Replies any time. Publishes 9–6 ET.
The scary part
Yes, you’re giving an AI access to your website.
- His own login.
- You invite Hank like any collaborator, so no passwords are shared.
- Preview first.
- Every change goes to a preview, and nothing goes live without your OK.
- Cam watches the thread.
- A senior designer sees what goes out.
- Every change is logged.
- What changed, when, and who said yes.
- One click and he’s gone.
- Remove Hank in your settings whenever you like.
Worst case, you’re back to waiting three days for a headline change. Best case, you never do again.
Where Hank comes from
Cam built his first agent for himself
I run my design studio with two AI agents, Jerry and Greg. Jerry has worked every day since March. He updates client sites on Webflow, Sanity and Next.js, publishes their blog posts, runs our SEO and sends out our applications for new work.
For a healthcare AI company he handles the day-to-day website requests their team sends: changes staged, checked and shipped on their OK. I review the design work.
Hank is the same setup, built for your website.
Cam
What clients say about Cam’s work
“Best designers I’ve ever worked with.”
Tim FreestoneCSO, Kiteworks “Really fast and high quality.”
GiannisCEO, Delphora “You guys crushed it. I appreciate your thoughtfulness.”
SergioCEO, Meebits
How it works
Live in a week
Sign up.
Tell us your site, your platform and what you want handled.
Let him in.
On a 30-minute call with Cam you invite Hank’s email to your site, analytics and chat. No shared passwords.
Cam sets him up.
Your brand rules, your tone, who can approve what and where he should ask first.
Start asking.
Message Hank like a teammate. Changes go to a preview first and ship when you say so.
Pricing
One plan. A couple hundred a month.
Month to month. Cancel anytime. No setup fee.
- One website
- Unlimited small requests, one at a time
- Replies in minutes, most changes live the same day
- Preview first, live on your OK
- A monthly health and SEO check
- Cam reviews new pages and layouts
- Month to month, cancel anytime, no setup fee
Another site: +$149/month
Small requests means things you can describe in a message. A full redesign gets its own quote.
Is Hank a real person?
No. Hank’s an AI agent. Cam is the real person, and he’s in your chat.
What if Hank breaks something?
That’s what previews are for. Nothing goes live without your OK, every change can be rolled back, and Cam’s in the thread.
What can Hank actually do?
Anything you’d ask a web producer: update pages, publish posts, build pages from your design system, fix SEO, set up analytics, check forms and links, add translations and keep listings current.
Which platforms does he work on?
Webflow, Framer, Squarespace, WordPress, Shopify and custom code on GitHub and Vercel. If your site runs in a browser, he can work on it.
How does Hank get access?
You invite his email address as a collaborator. No shared passwords, and you can remove him in your settings at any time.
How fast does he reply?
Usually within minutes, and most changes are live the same day.
Get your website off your to-do list
Hank is live within a week of signing up. You can go back to your actual job.